Privacy Policy

Last Updated: September 2026

At SHAYDE LONDON LIMITED, we are committed to protecting your privacy and handling your personal information lawfully, fairly and transparently.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you visit shaydelondon.com, purchase our products, create an account, contact us, subscribe to marketing communications or otherwise interact with SHAYDE LONDON.

We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

The website shaydelondon.com is operated by:

SHAYDE LONDON LIMITED
Seymour Chambers
92 London Road
Liverpool
Merseyside
L3 5NW
United Kingdom

Company Registration Number: 17298021
VAT Registration Number: GB 526 6457 71
Email: support@shaydelondon.com
Website: shaydelondon.com

For the purposes of applicable data protection law, SHAYDE LONDON LIMITED is the data controller in relation to personal information for which we determine the purposes and means of processing.

Throughout this Privacy Policy, “SHAYDE LONDON”, “we”, “us” and “our” refer to SHAYDE LONDON LIMITED.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

We may collect the following categories of information.

Contact and Identity Information

This may include:

• Your name
• Billing address
• Delivery address
• Email address
• Telephone number, where provided

Order and Transaction Information

When you make a purchase, we may collect:

• Products purchased
• Order value
• Order number
• Delivery method
• Delivery and fulfilment status
• Returns and refunds
• Discount or promotional information
• Purchase history

Payment Information

Payments are processed through secure third-party payment providers.

Depending on the payment method selected, payment providers may process information such as:

• Payment card information
• Billing details
• Transaction identifiers
• Payment status
• Fraud-prevention information

SHAYDE LONDON does not ordinarily receive or store your complete payment card number on its own systems.

Customer Account Information

Where customer accounts are available and you create an account, we may process information such as:

• Login and account details
• Saved addresses
• Order history
• Account preferences
• Wishlist information, where available

Customer Service Information

If you contact us, we may process information you provide, including:

• Your name and contact details
• Order information
• Product enquiries
• Return or refund requests
• Complaints
• Feedback
• Photographs or other files you voluntarily provide
• Records of our correspondence

Reviews and User-Generated Content

If you submit a review, testimonial, photograph, video or other content, we may process the information and content you provide.

Where content is intended to be published, certain information associated with the submission may also be displayed in accordance with the choices presented to you or the applicable service.

Device and Website Information

When you use our website, we or our service providers may automatically collect technical information including:

• IP address
• Browser type
• Device type
• Operating system
• Language settings
• Approximate location derived from technical information
• Pages and products viewed
• Referral information
• Website interactions
• Session information
• Cookie and similar technology identifiers

3. How We Collect Personal Information

We collect personal information in several ways.

Information You Provide

You may provide information directly when you:

• Place an order
• Create an account
• Contact Customer Care
• Request a return or refund
• Subscribe to marketing
• Submit a review
• Participate in a promotion
• Complete a form
• Otherwise communicate with us

Information Collected Automatically

Certain technical and usage information may be collected automatically when you interact with our website through cookies, pixels, server logs and similar technologies.

Information From Service Providers

We may receive information from third parties that help us operate SHAYDE LONDON, including payment providers, Shopify, fulfilment and delivery partners, fraud-prevention services, analytics providers and marketing platforms.

4. How We Use Your Personal Information

We may use personal information to:

• Process and fulfil orders
• Process payments
• Arrange delivery
• Provide tracking information
• Manage returns and refunds
• Operate customer accounts
• Provide Customer Care
• Respond to enquiries and complaints
• Maintain transaction and accounting records
• Prevent and detect fraud
• Protect our website and systems
• Improve our website and customer experience
• Analyse website performance
• Understand how customers interact with our products and website
• Measure advertising performance
• Provide marketing where legally permitted
• Comply with legal and regulatory obligations
• Establish, exercise or defend legal claims

We only process personal information where we have an appropriate lawful basis.

5. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following bases.

Contract

We process information where necessary to enter into or perform a contract with you.

For example, this includes processing your information to take payment, fulfil an order, arrange delivery or manage a return.

Legal Obligation

We may process information where necessary to comply with legal obligations, including tax, accounting, regulatory and consumer-law requirements.

Legitimate Interests

We may process information where necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests.

This may include:

• Preventing fraud
• Protecting our website
• Improving our services
• Understanding website performance
• Managing our business
• Providing appropriate customer support
• Establishing or defending legal claims

Consent

Where required, we may rely on your consent, including for certain marketing activities, advertising technologies and non-essential cookies.

Where processing is based on consent, you may withdraw that consent at any time.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

6. Shopify

Our online store is powered by Shopify.

Shopify provides technology used to operate our store, process transactions and support ecommerce functionality.

In providing these services, Shopify may process information including customer, order, payment, device and website interaction data.

Depending on the particular processing activity, Shopify may process information on our behalf or for its own purposes in accordance with its applicable privacy terms and legal obligations.

7. Fulfilment and Delivery

We share information necessary to fulfil and deliver your order with our fulfilment and delivery partners.

This may include:

• Your name
• Delivery address
• Email address
• Telephone number where required
• Order contents
• Delivery instructions
• Order and tracking information

Our fulfilment and delivery providers receive information necessary to perform the services required to process and deliver your order.

8. Payment Providers

Payments are handled by third-party payment providers made available through our checkout.

These providers may process payment information, billing details, transaction information and fraud-prevention data.

Their processing may also be subject to their own privacy notices and legal obligations.

9. Marketing Communications

Where permitted by law, we may use your information to send you marketing communications about SHAYDE LONDON products, launches, restocks, offers and brand news.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email.

You may also contact:

support@shaydelondon.com

Unsubscribing from marketing does not prevent us from sending transactional or service communications that are necessary in connection with your orders or account.

10. Advertising and Analytics

Subject to applicable law and your cookie choices where required, we may use analytics and advertising technologies to understand how visitors interact with our website and to measure and improve our marketing.

This may include:

• Website analytics
• Conversion measurement
• Advertising attribution
• Audience measurement
• Remarketing
• Personalised advertising where permitted

Information may be processed by advertising, analytics and technology providers that assist us with these activities.

Where consent is legally required for non-essential cookies or similar technologies, these technologies will be used in accordance with your consent choices.

11. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for essential website functions, including:

• Maintaining your shopping basket
• Enabling checkout
• Security
• Remembering essential settings

Other technologies may be used for:

• Analytics
• Website optimisation
• Advertising measurement
• Personalisation
• Marketing

Where required by law, we obtain consent before using non-essential cookies or similar technologies.

You can manage your preferences through the cookie controls made available on our website and, where applicable, through your browser settings.

Disabling certain technologies may affect some website functionality.

12. How We Share Personal Information

We may share personal information with third parties where necessary to operate our business or provide our services.

Recipients may include:

• Shopify and ecommerce technology providers
• Payment processors
• Fulfilment providers
• Delivery and logistics providers
• Customer service providers
• Email and communications providers
• Analytics providers
• Marketing and advertising providers
• Fraud-prevention and security providers
• Professional advisers
• IT and cloud service providers
• Government authorities, regulators, courts or law enforcement where legally required

We do not disclose personal information to third parties without an appropriate purpose and lawful basis.

13. Sale of Personal Information

SHAYDE LONDON does not sell your personal information in the ordinary meaning of selling personal data for monetary consideration.

Certain advertising or analytics activities may involve information being shared with third-party platforms. Where these activities require consent under applicable UK law, they will be subject to your applicable consent choices.

14. International Data Transfers

Although SHAYDE LONDON currently sells and delivers products within the United Kingdom, some of our technology and service providers may process information outside the UK.

International processing of personal information does not mean that SHAYDE LONDON offers international delivery.

Where personal information is transferred outside the UK, we take appropriate steps to ensure that the transfer complies with applicable UK data protection law.

Depending on the destination and circumstances, safeguards may include:

• UK adequacy regulations
• The UK International Data Transfer Agreement
• The UK Addendum to approved Standard Contractual Clauses
• Other legally recognised transfer mechanisms

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, tax, fraud-prevention and reporting requirements.

Different categories of information may therefore be retained for different periods.

When determining an appropriate retention period, we consider factors including:

• The nature of the information
• The purpose for which it was collected
• Our contractual obligations
• Applicable legal requirements
• Potential disputes or claims
• Fraud and security requirements

When information is no longer required, we take appropriate steps to delete, anonymise or securely dispose of it.

16. Data Security

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

Measures may include access controls, secure connections, authentication measures, appropriate system security and restrictions on access to personal information.

No online service or method of electronic storage can guarantee absolute security.

17. Your UK Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including:

• The right to access your personal information
• The right to correct inaccurate or incomplete information
• The right to request erasure in certain circumstances
• The right to restrict processing in certain circumstances
• The right to object to certain processing
• The right to data portability where applicable
• The right to withdraw consent where processing relies on consent
• Rights relating to certain automated decision-making

These rights are not absolute and may be subject to legal conditions or exemptions.

18. Direct Marketing Rights

You have the right to object to the use of your personal information for direct marketing.

If you unsubscribe or otherwise object to direct marketing, we will stop using your information for that purpose as required by applicable law.

19. Exercising Your Rights

To exercise a data protection right or ask a privacy-related question, contact:

support@shaydelondon.com

We may request information reasonably necessary to verify your identity before responding to a request.

We will respond within the period required by applicable data protection law.

20. Automated Decision-Making

We do not currently make decisions about customers based solely on automated processing that produce legal or similarly significant effects, unless permitted by law and subject to appropriate safeguards.

Automated technologies may nevertheless be used for purposes such as fraud detection, security, analytics, recommendations and advertising.

21. Children's Privacy

Our online store is not directed at children.

We do not knowingly seek to collect personal information directly from children in circumstances where doing so would be unlawful.

If you believe that a child has provided personal information to us inappropriately, please contact support@shaydelondon.com.

22. Third-Party Websites and Services

Our website may contain links to websites, social media platforms or services operated by third parties.

We do not control the privacy practices of independent third-party websites.

We encourage you to review the applicable privacy information when visiting or using third-party services.

23. Business Transfers

If SHAYDE LONDON LIMITED is involved in a merger, acquisition, restructuring, financing, sale of assets or other business transaction, personal information may be disclosed or transferred where legally permitted and subject to appropriate protections.

24. Legal Disclosures

We may disclose personal information where necessary to comply with applicable law, legal proceedings, regulatory requirements or lawful requests from competent authorities.

We may also process or disclose information where reasonably necessary to establish, exercise or defend legal claims, investigate fraud or protect our legal rights.

25. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, service providers or legal obligations.

When we update this Privacy Policy, we will publish the revised version on our website and update the Last Updated date.

Where required by law, we will provide additional notice or obtain consent for material changes.

26. Complaints

If you have concerns about how we process your personal information, please contact us first so that we have an opportunity to address your concerns.

Email: support@shaydelondon.com

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection supervisory authority, where applicable.

Your right to contact the ICO is not affected by contacting us first.

27. Contact Us

For questions about this Privacy Policy or the way we process your personal information, or to exercise your data protection rights, please contact:

SHAYDE LONDON LIMITED
Seymour Chambers
92 London Road
Liverpool
Merseyside
L3 5NW
United Kingdom

Email: support@shaydelondon.com
Website: shaydelondon.com
Company Registration Number: 17298021
VAT Registration Number: GB 526 6457 71

Last Updated: September 2026