Terms & Conditions
Terms & Conditions
Effective Date: September 2026
Welcome to SHAYDE LONDON.
These Terms & Conditions ("Terms") govern your use of the SHAYDE LONDON website and any purchase you make through our online store.
Please read these Terms carefully before placing an order.
By accessing our website, creating an account or placing an order, you agree to be bound by these Terms together with any policies referred to within them.
Nothing in these Terms affects any statutory rights you have as a consumer under applicable UK law.
1. About Us
This website is operated by:
SHAYDE LONDON LIMITED
Registered in England and Wales
Company Registration Number: 17298021
VAT Registration Number: GB 526 6457 71
Registered Office:
Seymour Chambers
92 London Road
Liverpool
Merseyside
L3 5NW
United Kingdom
Email: support@shaydelondon.com
Throughout these Terms, “SHAYDE LONDON,” “we,” “us” and “our” refer to SHAYDE LONDON LIMITED.
2. Using Our Website
You may use our website only for lawful purposes.
You must not:
- Use the website in breach of any applicable law or regulation
- Attempt to gain unauthorised access to our website, servers or systems
- Introduce viruses, malware or other harmful technology
- Interfere with the security or operation of the website
- Use automated tools to scrape or extract content without our permission
- Submit false or misleading information
- Attempt fraudulent transactions
- Copy or commercially exploit our content without permission
We may restrict or suspend access where we reasonably believe the website is being misused.
3. Eligibility to Purchase
You must have the legal capacity to enter into a contract to purchase products from us.
By placing an order, you confirm that:
- The information you provide is accurate and complete
- You are authorised to use the payment method selected
- You are legally permitted to enter into the transaction
- Your purchase is for lawful purposes
We may refuse or cancel an order where we reasonably suspect fraud, misuse or other unlawful activity.
4. Our Products
We make reasonable efforts to ensure that product descriptions, photographs, specifications and other information on our website are accurate.
However, minor variations may occur.
These may include differences caused by:
- Lighting used in photography
- Screen and device settings
- Manufacturing tolerances
- Handmade product characteristics
- Packaging updates
- Product improvements
Our lashes may contain small variations due to the nature of their manufacture.
Minor variations that do not materially affect the quality, function or appearance of a product are not necessarily defects.
Your statutory rights remain unaffected.
5. Product Availability
All products are subject to availability.
Although we aim to maintain accurate stock information, occasional discrepancies may occur.
If a product becomes unavailable after you place your order, we may contact you to:
- Offer an alternative where appropriate
- Cancel the unavailable item
- Cancel the affected order
- Issue a refund
We will not substitute a product without your agreement where doing so would materially change your order.
6. Prices and VAT
All prices shown on the SHAYDE LONDON website are displayed in British Pounds Sterling (GBP £) unless stated otherwise.
Where applicable, prices include UK VAT.
SHAYDE LONDON LIMITED is VAT registered under:
VAT Registration Number: GB 526 6457 71
We take reasonable care to ensure that prices are accurate.
If we identify an obvious pricing error before your order has been dispatched, we may:
- Correct the price
- Contact you and ask whether you wish to proceed at the correct price
- Cancel the affected order
If payment has already been taken for an order that we cancel because of a pricing error, we will refund the amount paid.
We are not required to supply a product at an obviously incorrect price where the pricing error could reasonably have been recognised as a mistake.
7. Placing an Order
When you place an order through our website, you are making an offer to purchase the selected products.
After placing an order, you will normally receive an automated email confirming that we have received it.
This acknowledgement does not necessarily mean that your order has been accepted.
We may review your order before accepting it.
A binding contract between you and SHAYDE LONDON LIMITED is formed when we accept your order and dispatch the products to you.
We may refuse or cancel an order before dispatch for reasons including:
- A product being unavailable
- Payment not being authorised
- A pricing or product information error
- Suspected fraud
- Incorrect customer information
- Delivery restrictions
- Suspected unauthorised resale
Where payment has already been taken for an order we cancel, we will issue an appropriate refund.
8. Payment
Payment must be successfully authorised before an order can be processed for dispatch.
Available payment methods will be displayed at checkout and may change from time to time.
By submitting payment details, you confirm that:
- You are authorised to use the selected payment method
- The billing information is accurate
- You authorise the applicable payment provider to process the transaction
Payments may be subject to security or fraud-prevention checks.
If payment cannot be authorised, the order may not be processed.
9. Discount Codes and Promotions
SHAYDE LONDON may occasionally offer promotional codes or other offers.
Unless otherwise stated:
- Only one promotional code may be used per order
- Promotional codes have no cash value
- Codes cannot normally be applied retrospectively
- Offers may exclude certain products
- Promotions are valid only for the stated period
- Promotions are subject to availability
- Specific promotional terms may apply
We may refuse, withdraw or cancel a promotion where we reasonably believe there has been fraud, misuse or an obvious error.
Nothing in this section affects your statutory rights.
10. UK Delivery
SHAYDE LONDON currently delivers within the United Kingdom only.
Our current standard delivery option is:
UK Standard Delivery: £3.99
We offer complimentary UK Standard Delivery on orders over £40.
Delivery charges and any applicable free-delivery thresholds will also be displayed during checkout.
11. Delivery Times
UK Standard Delivery typically takes approximately 2–3 working days from dispatch.
Delivery times are estimates rather than guaranteed delivery dates.
Once your order has been dispatched, you will normally receive a shipping confirmation email containing available delivery or tracking information.
Delivery may occasionally be affected by circumstances such as:
- Courier delays
- Public holidays
- Severe weather
- Exceptional order volumes
- Transport disruption
- Events outside our reasonable control
If you experience a delivery problem, please contact:
12. Delivery Address
You are responsible for providing complete and accurate delivery information when placing your order.
This may include:
- Full name
- Delivery address
- Postcode
- Email address
- Telephone number where required for delivery
Please check your information carefully before completing checkout.
If you notice an error after placing your order, contact us as soon as possible.
We cannot guarantee that an address can be changed after an order has entered the fulfilment or dispatch process.
13. Risk and Ownership
You are responsible for the products once they have been delivered into your physical possession or to a person identified by you to receive them.
Ownership of the products passes to you once we have received full payment for the order.
Nothing in this section limits any rights you may have under applicable consumer law.
14. Failed or Undeliverable Parcels
If a parcel cannot be delivered because of information or circumstances attributable to the customer, for example:
- An incorrect address
- An incomplete address
- Refusal of delivery
- Failure to collect a parcel
- Failure to respond to the courier
the parcel may be returned to us.
Where appropriate, we may contact you to arrange redelivery.
Additional delivery charges may apply where a second delivery is necessary because of incorrect customer information or another customer-related reason, provided this is permitted by law.
Any refund due will be handled in accordance with applicable consumer law and our Returns & Refund Policy.
15. Cancellation Rights
If you purchase products from us as a consumer, you may have a statutory right to cancel qualifying online purchases.
For many goods, the cancellation period is 14 days from the day you, or a person nominated by you, receives the goods.
To exercise a statutory cancellation right, you must notify us within the applicable cancellation period.
You can contact us at:
Certain products may be excluded from the right to cancel where an applicable legal exception applies.
16. Hygiene-Sealed Products
Some beauty and cosmetic products may not be suitable for return for health protection or hygiene reasons once a relevant seal has been broken after delivery.
Where the statutory hygiene exception applies, the right to cancel may be lost once the product has been unsealed.
This may potentially apply to certain products such as:
- Lash products
- Bond
- Sealer
- Remover
- Other sealed cosmetic products
where the applicable legal requirements for the hygiene exception are satisfied.
We do not use this provision to limit your rights where a product is:
- Faulty
- Damaged
- Misdescribed
- Not of satisfactory quality
Your statutory rights remain unaffected.
17. Returns and Refunds
Our separate Returns & Refund Policy contains further information about returning products.
Where a return is permitted, products may need to be:
- Unused
- Unworn
- In their original condition
- Returned with relevant packaging and accessories
- Returned within the applicable period
Different rules may apply where goods are faulty or where statutory consumer rights apply.
Before sending a return, please contact:
Refunds will normally be made to the original payment method unless otherwise required by law.
18. Faulty, Damaged or Incorrect Products
If your product arrives:
- Damaged
- Faulty
- Incorrect
- Not as described
please contact us as soon as reasonably possible at:
To help us investigate, we may ask you to provide:
- Your order number
- A description of the problem
- Photographs of the item
- Photographs of the packaging where relevant
Depending on the circumstances and your legal rights, an appropriate remedy may include:
- Replacement
- Refund
- Repair where relevant
- Another remedy required under applicable consumer law
Nothing in these Terms limits your rights under the Consumer Rights Act 2015 or other applicable consumer legislation.
19. Product Use and Safety
SHAYDE LONDON products are intended for cosmetic use.
You should always follow the instructions supplied with the product.
Where product instructions recommend or require a patch test, the test should be performed in accordance with those instructions before use.
Do not use a product if you know that you are allergic or sensitive to any relevant ingredient.
If irritation, redness, swelling or discomfort occurs, discontinue use.
Where appropriate, seek medical advice.
Customers with known allergies, sensitivities or eye conditions should consider seeking advice from an appropriate healthcare professional before using relevant cosmetic products.
Nothing in these Terms excludes liability where it cannot lawfully be excluded.
20. Product Results
Individual results may vary.
The appearance, wear and performance of lash products may be affected by factors including:
- Eye shape
- Natural lash condition
- Skin type
- Application technique
- Product use
- Aftercare
- Lifestyle
- Environmental conditions
We therefore cannot guarantee identical cosmetic results for every customer.
Product guidance supplied by SHAYDE LONDON is general cosmetic guidance and is not intended to replace professional medical advice.
21. Customer Accounts
Where customer account functionality is available, you are responsible for keeping your account credentials secure.
You should not share your password with another person.
If you believe someone has accessed your account without permission, contact us as soon as possible.
We may suspend an account where we reasonably believe it is being used fraudulently, unlawfully or in serious breach of these Terms.
22. Commercial Resale
Products purchased through our retail website are intended for personal use unless otherwise agreed with SHAYDE LONDON in writing.
You may not purchase our products for unauthorised commercial resale, redistribution or wholesale activity.
We may refuse or cancel an order where we reasonably believe it has been placed for unauthorised resale.
23. Intellectual Property
The SHAYDE LONDON website and its contents are protected by applicable intellectual property laws.
Our intellectual property may include:
- SHAYDE LONDON branding
- Trademarks
- Logos
- Product names
- Product descriptions
- Photography
- Videos
- Graphics
- Website design
- Packaging
- Written content
- Marketing materials
Such content is owned by or licensed to SHAYDE LONDON LIMITED.
You may not copy, reproduce, distribute, commercially exploit or create derivative works from our protected content without permission, except where permitted by law.
24. Reviews and User-Submitted Content
If you submit content to us, such as:
- Reviews
- Photographs
- Videos
- Testimonials
- Comments
you confirm that you have the right to submit that content and that it does not knowingly infringe the rights of another person.
Any licence granted to SHAYDE LONDON in relation to submitted content will be subject to the terms presented to you when the content is submitted and applicable law.
We will not assume broader commercial usage rights merely because you mention or tag SHAYDE LONDON on an independent social media platform.
25. Website Availability
We aim to keep our website accessible and functioning properly.
However, uninterrupted availability cannot be guaranteed.
Our website may occasionally be unavailable because of:
- Maintenance
- Technical problems
- Security issues
- Software updates
- Third-party service interruptions
- Circumstances outside our reasonable control
We may update or modify website functionality from time to time.
26. Third-Party Links
Our website may contain links to external websites or services.
Third-party websites operate independently from SHAYDE LONDON and may have their own terms, privacy policies and practices.
We are not responsible for the content or operation of third-party websites that we do not control.
27. Privacy
Personal information is handled in accordance with our Privacy Policy and applicable data protection law.
Please review our Privacy Policy for information about:
- What personal information we collect
- How we use it
- Who we share it with
- Cookies
- Marketing
- Your privacy rights
28. Marketing Communications
Where you subscribe to SHAYDE LONDON marketing communications, we may send you information such as:
- Product launches
- Restocks
- Promotions
- New collections
- Brand news
- Beauty content
Marketing is optional and is not a condition of purchasing products.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the message.
You may also contact us at:
Transactional communications relating to your orders, payments, deliveries, returns or account may still be sent where necessary.
29. Liability
Nothing in these Terms excludes or limits liability where it would be unlawful to do so.
In particular, nothing excludes or limits liability for:
- Death or personal injury caused by negligence
- Fraud or fraudulent misrepresentation
- Breach of statutory consumer rights
- Any other liability that cannot legally be excluded
If you are a consumer, we are responsible for losses that are a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill.
We are not responsible for losses that were not reasonably foreseeable.
We do not exclude or restrict any remedy available to you under applicable consumer law.
Products purchased through our consumer website are supplied for private and domestic use unless we agree otherwise in writing.
30. Events Outside Our Reasonable Control
We will not be responsible for a delay or failure caused by circumstances outside our reasonable control.
These may include:
- Severe weather
- Natural disasters
- Fire
- Flood
- Government action
- Transport disruption
- Industrial disputes
- Major telecommunications or power failures
- Public health emergencies
- Supply-chain disruption
Where such an event affects an order, we will take reasonable steps to minimise its impact and keep affected customers informed where appropriate.
Your statutory rights remain unaffected.
31. Changes to These Terms
We may update these Terms from time to time to reflect changes in:
- Our products
- Our services
- Website functionality
- Business operations
- Applicable laws or regulations
The version applicable to your order will generally be the version in effect when you placed that order.
Any updated version will be published on our website with a revised effective date.
32. Severability
If any provision of these Terms is found to be unlawful, invalid or unenforceable, the remaining provisions will continue to apply.
33. No Waiver
If we do not immediately enforce a provision of these Terms, this does not mean that we have waived our right to enforce that provision later.
34. Governing Law
These Terms are governed by the laws of England and Wales.
If you are a consumer, nothing in these Terms deprives you of any mandatory rights or protections available to you under applicable law.
35. Disputes
If you have a problem with your order, we encourage you to contact us first.
We will try to resolve complaints fairly and promptly.
Please contact:
The courts of England and Wales will have jurisdiction in relation to disputes, subject to any mandatory rights a consumer may have to bring proceedings elsewhere under applicable law.
36. Contact Us
If you have questions about these Terms, your order or a SHAYDE LONDON product, please contact:
SHAYDE LONDON LIMITED
Seymour Chambers
92 London Road
Liverpool
Merseyside
L3 5NW
United Kingdom
Company Registration Number: 17298021
VAT Registration Number: GB 526 6457 71
Email: support@shaydelondon.com